Smart TV applications
Samsung Tizen, Orsay and LG WebOS. Ten-foot interfaces, remote-first navigation, offline content packaging, store submission. One of ours ended up pre-installed on Samsung televisions across the Middle East.
Est. 2014 Amman, Jordan · working across MENA
Mayaal builds Smart TV applications, mobile apps, websites and VAS platform software. One of ours came pre-installed on Samsung televisions across the Middle East and reached 300,000 users in 19 countries. Others are live on Google Play and the App Store today.
Manal Alalem — Samsung Smart TV, 300K+ users · see the project
Based in Amman, Jordan · building for Smart TV, mobile, web and VAS platforms · available for a small number of projects at a time.
What Mayaal does
Not a full-service agency. A focused shop that builds for three kinds of screen, plus the platforms and backends behind them — and has shipped every one of them more than once.
Samsung Tizen, Orsay and LG WebOS. Ten-foot interfaces, remote-first navigation, offline content packaging, store submission. One of ours ended up pre-installed on Samsung televisions across the Middle East.
Flutter for one codebase across both stores, native where a project calls for it. Offline-first content apps, live-tracking fleet tools, marketplaces. Eight are live on Google Play and the App Store right now.
From company sites to multi-sided platforms — a homework marketplace for students and teachers, a trades directory, a city-wide ordering portal. Built to be run by the people who commissioned them.
Value-added-services platform software for VAS companies to operate themselves — SMS and MMS messaging engines, subscriber web portals and the administration tooling behind them. Built for hand-over, not hosted by us.
The half of every project nobody sees: the APIs the apps talk to, the databases behind them, and an administration panel your own team can run without calling us.
Selected work
A representative slice. The full catalogue runs from Smart TV apps and Flutter products to three-sided marketplaces and platform software.
Smart TV2015
The Middle East's most-installed recipe app on Samsung Smart TV — 300K+ users across 19 countries.
Mobile2016–2017
A five-surface food-delivery marketplace — customer, restaurant and driver apps plus two dashboards.
Mobile2023
Fleet driver app for corporate transport, with live tracking, route optimisation and trip handover.
Mobile2021
A 2,000-recipe Arabic and international cookbook in Flutter, sharing one backend with the TV edition.
Web & Platform2014–2020
Messaging engines, subscriber portals and admin tooling, built for VAS companies to run as their own.
Web & Platform2019
A Saudi marketplace where providers list products and customers buy or trade their own goods against them.
Clients & partners





How it goes
Mayaal is deliberately small, and works on a handful of projects at a time. No account layer, no handoff between the people who scope a build and the people who write it, no rebuilding context every fortnight.
A short call, then a written read of what's actually hard: the platform you haven't shipped to before, the integration that keeps failing, the flow nobody can get right. Free, and useful even if nothing follows.
A concrete plan with a shape and a range, including the parts that are risky and the parts that could be cut. If the honest answer is that you don't need outside help, you'll hear that instead.
Working software, an admin panel your own team can run, documentation they can act on, and a handover that assumes Mayaal won't be there next year. Store submission included where it applies.
Available for selected projects
A Smart TV app, a mobile product, a website or the platform behind them — if it's in that neighbourhood, there's a good chance it's been built here before.